حل واجبات الجامعة العربية المفتوحة 00966597837185 - 0597837185

a_al_shora@hotmail.com

whatsapp:OO966597837185


ARAB OPEN UNIVERSITY
FACULTY OF BUSINESS STUDIES
(MBA) B 716 B
MANAGEMENT: PERSPECTIVE AND PRACTICE
TUTOR MARKED ASSESSMENT –SPRING 2017/2018 SEMESTER II

B 716 –B- – TMA 01- Spring 2017-2018 Semester II
Cut-off Date March 23rd, 2018 (23.hrs GMT)
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Case Objectives:
Shankaboot is the world’s first Arabic-language web series, created in Lebanon as a social development project carrying forward the following message: “to defy traditions and explore taboos.” The overarching vision is to use media and communication to create a forum for sharing alternative viewpoints, raising awareness and generating constructive discussions about the social issues that are typically experienced by Arabs, particularly youth, but which nobody dares to speak up about. After realizing that the Internet was the only medium available in the Arab world for tackling taboos and creating the interactive platform envisioned without being hindered by censorship, the Shankaboot team launched the Internet-based web series in Lebanon. The project was a resounding success, and won a 2011 International Digital Emmy Award. At the time of the case in July 2012, the producer of this award-winning Lebanese web drama,
Katia Saleh, is approached by potential sponsors who want her to scale up the Shankaboot project to reach the rest of the Arab world. She receives the news with a mix of excitement and anxiety.
Refer to PDF file Case Study:
SHANKABOOT: EXTENDING THE WEB SERIES FROM LEBANON TO
OTHER ARAB COUNTRIES

The PDF attached case document is authorized for educator review use only by Saher El Annan, HE OTHER until November 2014.Permissions@hbsp.harvard.edu or 617.783.7860


QUESTIONS:
Question one (Up to 50% Marks): (1250 words +/- 10 %)
Explain how the elements of the external environment impact the strategic direction of Shankaboot, and discuss the approach that Shankaboot is currently using to address social issues in order to achieve its goals.

Students should draw on evidence beyond the course material or only on the case study

Note: For contextualization, connectivity, and understanding, candidates should have an understanding of in unit I, unit II

Question 2 (Up to 50 % Marks): (1250 words +/- 10 %)

Discuss the strategy adopted by Shankaboot to measure its success in Lebanon and factors that account for hankaboot’s success in Lebanon, and critically explain whether it should expand to other Arab countries and how.





حل واجبات الجامعة العربية المفتوحة 00966597837185 - 0597837185

a_al_shora@hotmail.com

whatsapp:OO966597837185