n newcomers to Internet Marketing first get involved in the entire process of creating their own products, designing sales or landing pages and trying to stimulate enough traffic to make sales, they often get lost.Losing your way in the Internet wasteland is not a failing on your part, but a by-product of information overload and a lack of knowledge of the specific steps you need to take to reach your goals. We鈥檝e all been there.The initial excitement I felt when I first started Internet marketing has never left me. Engraved forever in my memory are the hours and hours spent working late into the night, trying to learn all the things a Newbie tries to learn: Like how to build a simple website, and how to setup a hosting account, registering for PayPal and click bank, FTPing my files to the server, creating a payment button that actually worked, and getting it in the right place on my website. I remember the struggle to write a half-decent sales page and sweating over every word. Fondly I recall trying to create my first e-book, and falling on my face so many times.At long last, it was all done; my website went live and I sat back and waited to get rich. I didn鈥檛 make a single sale on my first attempt. Still wet behind the ears, I had overlooked one of the most important parts of the whole process: getting people to look at my website.I needed traffic, but the cost of paying for any sort of advertising was way out of my tiny budget reach. Also to have the time to spend on the more traditional methods of traffic generation would mean I would have to quit my job in order to do it. This article is designed to help the newcomer with the one of the most critical parts of Internet marketing: driving traffic to your site. It is crucial that you understand the powerful options available to you with successful link building for generating a traffic flow of interested visitors. Otherwise you will not make many if any sales.Let鈥檚 Start With BacklinksThese are links from other websites directed back to your website. One of the ways that Google and other search engines learn to love your website is by how many other website owners consider a link to your site worthwhile. All of this is done, of course in the name of search engine optimization.The key however is not the quantity of back links from other websites but the quality of the back links. To have quality back links, the sites linking to yours need to be relevant. From Google鈥檚 point of view it鈥檚 all a game of relevancy and is essential for the success of your website and marketing efforts.The way a search engine calculates keyword relevancy for any site is strictly based on the percentage of related content found at either end of the link. If this content is not related, it will not be considered important and you will lose page rank or be totally ignored by Google鈥檚 army of spiders.There are various ways to accomplish this balancing act with the search engines and stay out of SEO trouble while you鈥檙e doing it. Many a webmaster has been banished to Google hell for manipulating links to get higher ranking.Major Rule: Do Not Get Involved With Link Farms According to Wikipedia, link farms are 鈥渁 collection of intentionally interlinked pages designed to fool search engines that use page rank or similar algorithm,Montblanc Watch, into believing that the pages are more important than they are. Google is known to employ a link farm detection algorithm, which penalizes those pages determined to be a link farm.鈥� Believe me, there are plenty of ways to virtually shoot yourself in the foot on line without irritating Google so don鈥檛 add that one to the list.Major Rule: Stay Out Of Google鈥檚 鈥淏ad Neighborhoods.鈥滲ack links are great ways to get visitors to your website, that鈥檚 for sure, and one good way to attract attention and the resulting free traffic, is with reciprocal link exchanges. However once again those links need to be quality links from other sites with content or focus similar to yours. You must always check out your link partners and avoid any with pages full of un