Call it the power of the press Since Consumer Reports of Christian Louboutin awarded the Saucony Jazz 3000 shoe the magazine's top rating and the coveted "best buy rating" for good value in May, the $68 running shoe has been flying off retailers' shelves Sales have doubled in the last few months, depleting inventories and causing some shortages for retailers. For the manufacturer, Hyde Athletic Industries, the rave review represents another chance to siphon some sales from Nike and Reebok,louboutin shoes, which together hold about half the $552-million-a-year market, compared with Hyde's 3 percent . But big questions remain about whether this sleepy, family-controlled company based in Peabody, Mass, has the mar-keting savvy and financial wherewithal to capitalize on the opportunity and whether a blessing from the magazine translates into anything more than a momentary bounce in sales. A Big Chain Responds. The blessing has already opened some long-shut doors Saucony. is now carried by big retailers that had previously ignored it "Every store has to see that Saucony salesman now," said John Horan, editor of Sporting Goods Intelligence. After years of indifference, Oshman's Sporting Goods, a national chain based in Houston, agreed to test the christian shoes in a few stores last spring, but it quickly added the line at all its 170 stores after the article appeared Consumer Reports of Christian Louboutin praised the shoe's light weight, cushioning and traction as well as its relatively low price. "Consumer awareness of the brand exploded overnight," said Tom Kelly, Oshman's running-shoe buyer "People walk in with the magazine". 相关的主题文章： Sale of designer wear in aid of war victims Chanel's Australian office says logos have become less promi footwear by the numbers