Chanel continues to reinvent itself and up its game, making it stand in the forefront of luxury designers worldwide. Gabrielle “Coco” Chanel said, “Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.”The idea behind Chanel is different and more innovative than the others, offering a “tightly focused and constantly renewed selection of products, hand chosen from the world of CHANEL and shown in a dynamic environment to offer a new point of view”. This why Chanel will always be one step ahead, offering an image of what Karl Lagerfeld has up his sleeve for the next season.